I recently published an article on the new publishing platform Medium.com on how to think about your idea the other way round. Think small, start small and build upwards. It’s simple, but time and time again projects come through trying to reinvent the wheel and add 1000 features to it.
“Moon on a stick” seems to be the most popular and humans are forever wanting the next Facebook, the next Amazon.com, the next eBay. It’s an infinite loop of trying to eclipse the previous product. But startups and individuals have the upper hand when it comes to challenging the giants, you just don’t realise it yet.